Threats to reputation and brand image are more common and damaging today than in the past. Executive scandals and questions about product safety make front page news on a regular basis, and there are few barriers to prevent the publication of nearly anything via the Internet and social media. Negative publicity can quickly “go viral” and impact reputation or brands in real time.
ReputationGuard® delivers innovative insurance protection through a combination of proactive mitigation and reputation attack response coverage, addressing crisis communication costs incurred through our panel of experienced public relations experts. Coverage includes consultation, monitoring, mail, advertising and other communications costs recommended by panel experts in response to both actual and anticipated publicity that is potentially damaging to reputation or brand value.
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